Metal parts on an AmeriCoat powder coating finishing line
AmeriCoat Powder Coating

America'sToughest Finish.— On Time.

Powder coating, media blasting, dustless media blasting, and mobile media blasting for metal parts that need to look sharp, last longer, and get finished on schedule.

Formerly Red Rock Powder Coating — now AmeriCoat.

  • Powder Coating
  • Media Blasting
  • Dustless Blasting
  • Northeast Wisconsin
The Rebrand

New Name. Same Trusted Team. Bigger, Tougher Finishing Capabilities.

Red Rock Powder Coating is becoming AmeriCoat Powder Coating — a stronger brand built around tough finishes, better prep, and dependable turnaround. Existing customers can expect the same trusted service with a bolder identity and expanded capabilities.

Formerly Red Rock

The local powder coating team customers already know.

Now AmeriCoat

A tougher, more capable brand for industrial and custom finishing.

Built Around Reliability

Clear quotes, quality prep, durable finishes, and on-time focus.

What We Do

Powder Coating & Blasting Services Built for Real Metal Work

Powder Coating

Durable, attractive finishes for metal parts, equipment, frames, railings, wheels, and custom projects.

Industrial Powder Coating

Tough coatings for commercial, manufacturing, agricultural, and industrial parts.

Media Blasting

Surface prep that helps remove rust, old coatings, and contaminants before finishing.

Dustless Media Blasting

Cleaner blasting options for projects where dust control matters.

Surface Prep

A better finish starts before the powder goes on — cleaning, prep, and a proper coating process.

AmeriCoat technician preparing a metal surface before coating
Why AmeriCoat

A Tough Finish Starts With Better Prep

  • Better surface prep
  • Durable powder-coated finishes
  • Local team
  • Quote-ready process
  • Real project photos
  • Industrial and custom capability
  • On-time mindset

The coating is only as good as the prep behind it.

Get a Finish That Lasts
Capacity

Built for Bigger Parts

AmeriCoat is being built around larger finishing capabilities, including large oven capacity and a prep-to-finish workflow. Confirmed oven dimensions, max part sizes, and example project types will be added here once finalized.

Oven Capacity

Add confirmed oven dimensions.

Specs to confirm

Max Part Size

Add confirmed max dimensions and handling notes.

Specs to confirm

Project Examples

Trailers, railings, gates, wheels, frames, equipment parts, agricultural parts, industrial components.

Handling / Workflow

Add details about loading, prep, cure, pickup, and delivery.

Specs to confirm
Our Work

See the Finish. See the Difference.

A look at the kind of work AmeriCoat is built for. Replace these placeholders with real AmeriCoat / Red Rock project photos.

Fresh Powder Coating
Fresh Powder Coating
Before & After
Before & After
Blasting Prep
Blasting Prep
Industrial Parts
Industrial Parts
Automotive / Wheels
Automotive / Wheels
Railings & Gates
Railings & Gates
Equipment Parts
Equipment Parts
Custom Metal Projects
Custom Metal Projects
Watch The Work

Reels From The Shop Floor

Scroll through real jobs in motion. Tap any reel to turn the sound on.

How It Works

From Quote to Finished Part

01

Send Photos & Details

Upload part photos, dimensions, quantity, and finish goals.

02

Review & Quote

AmeriCoat reviews the job and provides clear next steps.

03

Prep / Blast

Parts are cleaned, blasted, or prepped as needed.

04

Powder Coat & Cure

The finish is applied and cured for durability.

05

Pickup / Delivery

Customer gets a finished part built to look sharp and last.

Who We Serve

Finishing Work for Shops, Builders, Farmers, and Custom Projects

Manufacturing & Fabrication
Agricultural Equipment
Automotive & Powersports
Railings, Gates & Fencing
Commercial Metalwork
Restoration Projects
Homeowner Custom Metal
Industrial Parts
Get Started

Ready for a Tougher Finish?

Send photos and details of your project and AmeriCoat will help you take the next step.

Photos help us quote faster. Include close-ups, full-part photos, and any areas with rust, old coating, or damage.

Service Area

Serving Northeast Wisconsin

AmeriCoat Powder Coating serves customers in the Dale, Hortonville, Appleton, Fox Valley, and broader Northeast Wisconsin area.

  • Dale
  • Hortonville
  • Appleton
  • Fox Valley
  • Green Bay
  • Oshkosh
  • Neenah / Menasha
  • Kaukauna
  • Fond du Lac

Coverage varies by project — reach out to confirm service for your location.

America's Toughest Finish.— On Time.

Formerly Red Rock Powder Coating. Now AmeriCoat. Built for tough finishes, better prep, and dependable turnaround.