America'sToughest Finish.— On Time.Powder Coating & Media Blasting in Northeast Wisconsin
Powder coating and media blasting for metal parts that need to look sharp, last longer, and get finished on schedule.
Formerly Red Rock Powder Coating — now AmeriCoat.
- Powder Coating
- Media Blasting
- Northeast Wisconsin
New Name. Same Trusted Team. Bigger, Tougher Finishing Capabilities.
Red Rock Powder Coating is becoming AmeriCoat Powder Coating — a stronger brand built around tough finishes, better prep, and dependable turnaround. Existing customers can expect the same trusted service with a bolder identity and expanded capabilities.
Powder Coating & Blasting Services Built for Real Metal Work
Powder Coating
Durable, attractive finishes for metal parts, equipment, frames, railings, wheels, and custom projects.
Industrial Powder Coating
Tough coatings for commercial, manufacturing, agricultural, and industrial parts.
Media Blasting
Surface prep that helps remove rust, old coatings, and contaminants before finishing.
Certified Testing
Quality-assured finishing with certified testing to verify coating performance, adhesion, and durability standards.
Surface Prep
A better finish starts before the powder goes on — cleaning, prep, and a proper coating process.
Customer Portal
You're in control. Track your jobs, review updates, and know exactly where your parts stand at every step.
A Tough Finish Starts With Better Prep
- Acid wash and rinse
- Sealer
- Degreaser
- Deoxidize
- Hand wipe
- Precise masking
- Salt spray certified
The coating is only as good as the prep behind it.
Get a Finish That LastsBuilt for Bigger Parts
Two large batch ovens and a full prep-to-finish workflow let AmeriCoat handle parts that don't fit an ordinary powder line. Automatic line pricing, batch system quality!
Oven One
20 ft long x 10 ft wide x 10 ft high — room for long, tall, and awkward assemblies most shops have to turn away.
Oven Two
25 ft long x 10 ft wide x 8 ft high — added length for extended frames, rails, and multi-part batch runs.
Project Examples
Trailers, railings, gates, wheels, frames, equipment parts, agricultural parts, industrial components.
Handling / Workflow
Forklift loading, blast and prep, coat, cure, then careful palletizing for pickup — all under one roof.
See the Finish. See the Difference.
A look at the kind of work AmeriCoat is built for — durable, even, production-grade finishes on parts of every size.
Fresh Powder Coating
Before & After
Blasting Prep
Industrial Parts
Automotive / Wheels
Railings & Gates
Equipment Parts
Custom Metal ProjectsReels From The Shop Floor
Scroll through real jobs in motion. Tap any reel to turn the sound on.
From Quote to Finished Part
Send Photos & Details
Upload part photos and drawings, dimensions, quantity, prep, finish and coating performance specifications.
Review and Quote
AmeriCoat reviews the job and provides clear next steps.
Surface Prep
Parts are prepped per part specification.
Powder Coat & Cure
Finish is applied and cured to spec.
Quality Inspection
AmeriCoat's internal inspection will ensure that your parts are done to meet your finish and performance expectation.
Pickup
Our team will carefully organize and palletize your order for safe delivery.
Finishing Work for Shops, Builders, Farmers, and Custom Projects
The People's Paint Shop
No job too small. Bring us your automotive parts, outdoor furniture, restoration projects, and one-off pieces. At the People's Paint Shop, we work for you.
Ready for a Tougher Finish?
Send photos and details of your project and AmeriCoat will help you take the next step.
Serving Northeast Wisconsin
AmeriCoat Powder Coating serves customers in the Dale, Hortonville, Appleton, Fox Valley, and broader Northeast Wisconsin area.
- Dale
- Hortonville
- Appleton
- Fox Valley
- Green Bay
- Oshkosh
- Neenah / Menasha
- Kaukauna
- Fond du Lac
Coverage varies by project — reach out to confirm service for your location.
America's Toughest Finish.— On Time.
Formerly Red Rock Powder Coating. Now AmeriCoat. Built for tough finishes, better prep, and dependable turnaround.