

America'sToughest Finish.— On Time.
Powder coating, media blasting, dustless media blasting, and mobile media blasting for metal parts that need to look sharp, last longer, and get finished on schedule.
Formerly Red Rock Powder Coating — now AmeriCoat.
- Powder Coating
- Media Blasting
- Dustless Blasting
- Northeast Wisconsin
New Name. Same Trusted Team. Bigger, Tougher Finishing Capabilities.
Red Rock Powder Coating is becoming AmeriCoat Powder Coating — a stronger brand built around tough finishes, better prep, and dependable turnaround. Existing customers can expect the same trusted service with a bolder identity and expanded capabilities.
Powder Coating & Blasting Services Built for Real Metal Work
Powder Coating
Durable, attractive finishes for metal parts, equipment, frames, railings, wheels, and custom projects.
Industrial Powder Coating
Tough coatings for commercial, manufacturing, agricultural, and industrial parts.
Media Blasting
Surface prep that helps remove rust, old coatings, and contaminants before finishing.
Dustless Media Blasting
Cleaner blasting options for projects where dust control matters.
Surface Prep
A better finish starts before the powder goes on — cleaning, prep, and a proper coating process.

A Tough Finish Starts With Better Prep
- Better surface prep
- Durable powder-coated finishes
- Local team
- Quote-ready process
- Real project photos
- Industrial and custom capability
- On-time mindset
The coating is only as good as the prep behind it.
Get a Finish That LastsBuilt for Bigger Parts
AmeriCoat is being built around larger finishing capabilities, including large oven capacity and a prep-to-finish workflow. Confirmed oven dimensions, max part sizes, and example project types will be added here once finalized.
Oven Capacity
Add confirmed oven dimensions.
Specs to confirmMax Part Size
Add confirmed max dimensions and handling notes.
Specs to confirmProject Examples
Trailers, railings, gates, wheels, frames, equipment parts, agricultural parts, industrial components.
Handling / Workflow
Add details about loading, prep, cure, pickup, and delivery.
Specs to confirmSee the Finish. See the Difference.
A look at the kind of work AmeriCoat is built for. Replace these placeholders with real AmeriCoat / Red Rock project photos.
Fresh Powder Coating
Before & After
Blasting Prep
Industrial Parts
Automotive / Wheels
Railings & Gates
Equipment Parts
Custom Metal ProjectsReels From The Shop Floor
Scroll through real jobs in motion. Tap any reel to turn the sound on.
From Quote to Finished Part
Send Photos & Details
Upload part photos, dimensions, quantity, and finish goals.
Review & Quote
AmeriCoat reviews the job and provides clear next steps.
Prep / Blast
Parts are cleaned, blasted, or prepped as needed.
Powder Coat & Cure
The finish is applied and cured for durability.
Pickup / Delivery
Customer gets a finished part built to look sharp and last.
Finishing Work for Shops, Builders, Farmers, and Custom Projects
Ready for a Tougher Finish?
Send photos and details of your project and AmeriCoat will help you take the next step.
Serving Northeast Wisconsin
AmeriCoat Powder Coating serves customers in the Dale, Hortonville, Appleton, Fox Valley, and broader Northeast Wisconsin area.
- Dale
- Hortonville
- Appleton
- Fox Valley
- Green Bay
- Oshkosh
- Neenah / Menasha
- Kaukauna
- Fond du Lac
Coverage varies by project — reach out to confirm service for your location.
America's Toughest Finish.— On Time.
Formerly Red Rock Powder Coating. Now AmeriCoat. Built for tough finishes, better prep, and dependable turnaround.